Judith Yaross Lee to Conclude the Fall 2016 “Trouble Begins at Eight” Series
Samuel L. Clemens pioneered a modern understanding of the new information economy emerging in the U.S. in the years after the Civil War because he understood and marketed Mark Twain as a brand-name comic commodity. Judith Yaross Lee explains how Clemens managed the Mark Twain brand by extending it to some activities, excluding it from others, and exploiting its modern conception of the self in his public performances. Judith […]