Samuel L. Clemens pioneered a modern understanding of the new information economy emerging in the U.S. in the years after the Civil War because he understood and marketed Mark Twain as a brand-name comic commodity. Judith Yaross Lee explains how Clemens managed the Mark Twain brand by extending it to some activities, excluding it from others, and exploiting its modern conception of the self in his public performances.
Judith Yaross Lee is Distinguished Professor of Communication Studies and Charles E. Zumkehr Professor of Rhetoric & Culture in the Scripps College of Communication at Ohio University. A contributor to the Mark Twain Encyclopedia and the Oxford Mark Twain, she is the author or editor of five books and some fifty essays and articles on American humor and related topics, most recently Twain’s Brand: Humor in Contemporary American Culture, as well as editor of Studies in American Humor, the journal of the American Humor Studies Association.
The lecture will take place on Wednesday, November 2 in the Peterson Chapel of historic Cowles Hall on the Elmira College campus. The lecture will begin at 8pm. Tours of the Mark Twain Study and Exhibit will begin at 6pm.